$90B, Fortune 100 Software Company

Industry: Technology / Software
Department(s): Product

Use Case(s): Product Management

This company uses Stratifyd to analyze mobile app user reviews and star ratings from the Google Play and Apple App Stores. They use these insights to identify and quickly fix bugs.

Leadership

Challenge:

  • Difficulty enhancing products around customer feedback
  • They were not using reviews and feedback from app stores

Solution:

  • Stratifyd enables them to mine voice of the customer (VOC) and incorporate these insights into product roadmap
  • Stratifyd enables self-service analytics for product managers

Results:

  • Improved products and user experiences
  • Improved understanding of product ratings and reviews
  • Provides insight into critical KPIs

Analyst

Challenge:

  • No method to collect unstructured data about products

Solution:

  • Stratifyd automatically collects data from publicly available sources where their products were being reviewed
  • Stratifyd also integrates with third-party applications they use to collect feedback
  • Stratifyd automatically analyzes information and provides data visualization on an interactive dashboard

Results:

  • Improved understanding of product ratings and reviews
  • Provides insight into critical KPIs