Insights from Appliance Maker Customer Feedback

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Stratifyd used its AI-powered platform to assess more than 29,000 reviews from Consumer Affairs on a range of appliances from some of the top manufacturers. Based on our ability to layer data and look at multiple details, we analyzed information for dishwashers, stoves and ranges, refrigerators, and washer/dryers while also scoring data for manufacturers, including Kennmore, Maytag, LG, Whirlpool, and Samsung.  By analyzing the unstructured data provided by Consumer Affairs, Stratifyd could obtain a clear understanding of customer feedback on not only particular products, but also on specific manufacturers.

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We rate customer satisfaction on a scale of 1 to 5 stars. In the case of this analysis, we broke the information down into three tiers. We analyzed customer satisfaction for specific products, here are the ratings.

  • Washers and Dryers from all manufacturers scored 3.69 out of 5 stars.
  • Refrigerators from all manufacturers scored 3.67 out of 5 stars.
  • Stoves and Ranges from all manufacturers scored 2.33 out of 5 stars.
  • Washers and Dryers from all manufacturers scored 1.73 out of 5 stars.

We were also able to break the customer satisfaction scores down further into specific appliance manufacturers. Here are those ratings.

  • Kennmore scored 3.62 out of 5 stars, the highest rated manufacturer
  • Maytag scored 2.32 out of 5 stars for customer satisfaction.
  • LG Appliances scored 2.30 out of 5 stars.
  • Whirlpool scored 1.26 out of 5 stars.
  • Samsung scored 1.21 out of 5 stars and was the lowest rated manufacturer.

Lastly, we looked at a specific manufacturer and assessed the ratings for the specific appliances they build. Here were the ratings for Kennmore, the highest rated manufacturer.

  • Kennmore washers and dryers rated 3.62 out of 5 stars.
  • Kennmore refrigerators rated 3.72 out of 5 stars.
  • Kennmore dishwashers rated 1.30 out of 5 stars.
  • Kennmore ovens and ranges rated 4.01 out of 5 stars.
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By applying multiple layers to the information and generating multiple data sets from a specific collection of information, our powerful platform provides a wealth of versatility that gets companies to actionable intelligence in minutes and not months. Our clients can aggregate data from multiple sources both structured and unstructured, as well as visualize the data in such a way that any member of the team can move quickly from raw data to valuable insight.


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