To quickly analyze omni-channel feedback from consumers and vendors in order to improve products and buyer and seller experiences.
Etsy has both individuals and vendors making up its customer base. To analyze such a wide array of feedback, the company sought the help of Stratifyd. Our platform is able to compile data from unlimited sources on one dashboard in minutes, identifying sentiment and common words or phrases from reviews.
Before utilizing our platform, Etsy’s analysts had to dedicate a significant amount of time to data analytics. They'd spend weeks and months manually reading, categorizing, and assigning sentiment to feedback from all consumers.
Etsy has been able to better understand and improve customer and vendor experiences thanks to more comprehensive data sets. This has led to an increase in acquisition and retention in both categories.
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