Case Study

Masco Tools

Masco Corporation got its start in 1929 and has since grown to be one of the world’s largest manufacturers of brand-name products for home improvement and home construction.

Masco is proud to manufacture and produce quality, top-of-the-line products from Behr, Delta, Hansgrohe, KraftMaid, Merillat, Milgard, Kichler, and HotSpring to ensure that customers can personalize and create homes of their dreams.

Partnership With Stratifyd

Since Masco’s main concern is customer satisfaction, the company sought Stratifyd’s help to analyze omni-channel feedback since its marketing team didn’t have the time to do so manually.

Masco decided to use Stratifyd to hone in on the performance of various lines of paints and sealants and compare data to that of its competitors in an effort to stay on top of industry trends.

When focusing on these products, some teams became interested in making an aerosol version of Masco’s chalk-based paint. When this idea was spread throughout the company, there was pushback from the business unit because the level of demand in the market for such a product was undetermined. The Director of Marketing knew that paint with a chalk finish was frequently used on popular HGTV shows, such as Fixer-Upper. This individual used Stratifyd to analyze data across social media channels to gain insights regarding chalk paint. He was then able to show the business group that the product was in high demand, prompting the team to move forward with the proposed aerosol version.


Stratifyd is able to ingest thousands of reviews from an unlimited amount of data connectors and use Natural Language Understanding (NLU) to accurately assign sentiment scores. And this is all done in a matter of minutes.

Our platform’s ability to quickly and efficiently analyze data led to time saved for members of the marketing team, increased cadence of reporting to executive teams, higher customer satisfaction scores, valuable insights gathered from product reviews, and trends identified from social channels.

Masco continues to use Stratifyd to increase customer acquisition and retention, track product performance, and keep tabs on its competitors.

Want to see how Stratifyd could help your company do the same? Schedule a demo today.

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