How General Motors Can Use Data Analytics to Retain Employees

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Our platform used AI-powered text analytics software to generate data visualization tools for current and former General Motors employee reviews on GM employs more than 216,000 individuals across the world, making employee retention and turnover rate a major concern. The people analytics provided by Stratifyd created a clear picture of employee satisfaction to help the company effect greater change in company policy and keep more of their employees at work.

The results revealed five key areas, that determined whether employees did or didn’t stay with the company.

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Benefits & Compensation scored 4.15 out of 5 stars with a focus on health benefits, paid time off, and salary concerns.

Work-Life Balance scored 3.97 out of 5 stars, looking at flexibility of hours, workload requirements, and life occurrence consideration.

Culture Rating scored 3.94 out of 5 stars, including personal relationships between coworkers, between employees and management, as well as overall work environment.

Job Security & Advancement scored 3.62 out of 5 stars, including layoff concerns, promotion frequency & availability, as well as standards of performance evaluation.

Upper Management scored 3.73 out of 5 stars, including aspects regarding how upper management related to those employed below them and how changes in policy or directives from the top affected day to day work life.

Based on the results of the HR Analytics, three major reasons each emerged as to why employees stayed or left.

For those employees who remained loyal to the company:

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  • 50% reported a strong bond to co-workers, saying their team felt like a family.
  • 25% reported abundant advancement opportunities as a deciding factor.
  • 25% reported generous compensation and benefits as the reason to remain.

For those employees who separated from the company:

  • 50% reported difficulties with upper management as a reason for separating.
  • 25% reported excessive work hours.
  • 25% reported that they did not enjoy assembly line work.


Our platform allowed HR executives to better understand what played into employee satisfaction and take steps to protect their bottom line by enticing employees to stay. Ability to process large volumes of data from almost any source with Stratifyd allowed them to create comprehensively useful visualizations to clearly see their employee’s voice.

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Tim Roberson