How People Analytics Can Work for GEICO

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The Stratifyd Signals platform used AI-powered text analytics software to generate data visualization tools from over 14,000 current and former GEICO employee reviews on GEICO employs more than 30,000 individuals across the U.S., making employee retention and turnover rate a major concern. The people analytics provided by Stratifyd Signals created a clear picture of employee satisfaction to help the company effect greater change in company policy and keep more of their employees at work.

The results revealed five key areas, that determined whether employees did or didn’t stay with the company.


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Benefits & Compensation scored 3.89 out of 5 stars with a focus on health benefits, paid time off, and salary concerns.

Work-Life Balance scored 3.14 out of 5 stars, looking at flexibility of hours, workload requirements, and life occurrence consideration.

Culture Rating scored 3.34 out of 5 stars, including personal relationships between coworkers, between employees and management, as well as overall work environment.

Job Security & Advancement scored 3.42 out of 5 stars, including layoff concerns, promotion frequency & availability, as well as standards of performance evaluation.

Upper Management scored 3.04 out of 5 stars, including aspects regarding how upper management related to those employed below them and how changes in policy or directives from the top affected day to day work life.

Based on the results of the HR Analytics, three major reasons each emerged as to why employees stayed or left.

For those employees who stayed with the company:

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  • 50% reported a generous profit sharing as a deciding factor.
  • 25% reported abundant advancement opportunity as a factor
  • 25% reported that they enjoyed generous compensation and benefits.

For those employees who separated from the company:

  • 50% reported a high turnover rate that affected workflow and morale as a deciding factor to separate.
  • 25% reported excessive rules and regulations as a deciding factor
  • 25% reported that the work environment was exceedingly stressful.

Stratifyd allowed HR executives to better understand what played into employee satisfaction and take steps to protect their bottom line by enticing employees to stay. Ability to process large volumes of data from almost any source with Stratifyd allowed them to create comprehensively useful visualizations to clearly see their employee’s voice.

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Tim Roberson