Unilever Customer Experience Analytics from Stratifyd

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Stratifyd used its AI-powered platform to assess more than 7,500 reviews from Amazon.com on a range of haircare products manufactured by Unilever. Based on our ability to layer data to observe multiple details, we analyzed data on the top brands within Unilever and the top products from those brands. The top brands from Unilever, according to our data, are Tresemme, Nexxus, Dove, and Suave.

By analyzing the unstructured data provided from Amazon.com, Stratifyd could obtain a clear understanding of customer feedback on not only particular brands, but also on specific products. For instance, Tresemme’s top product is a Heat Proof Thermal Styling Spray, whereas Suave’s top product is their Moroccan Fusion Styling Oil. We were able to measure a wide range of individual products in order to determine the most highly rated for each brand.

We rate customer satisfaction on a scale of 1 to 5 stars. In the case of this analysis, we broke the information down into two tiers. We analyzed customer satisfaction for specific brands under the Unilever umbrella, here are the ratings.

  • Tresemme scored 4.27 out of 5 stars.
  • Nexxus scored 4.12 out of 5 stars.
  • Dove scored 4.18 out of 5 stars.
  • Suave scored 4.45 out of 5 stars.
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We were also able to break the customer satisfaction scores down further to find the most highly rated product from each brand. Here are those ratings.

  • Tresemme’s Thermal Creations Heat Tamer Protective Spray scored 4.26 out of 5 stars.
  • Nexxus Therappe Moisturizing Shampoo Pump scored 4.28 out of 5 stars.
  • Suave’s Professionals Moroccan Infusion Styling Oil scored 4.51 out of 5 stars.
  • Dove’s Men+Care 2 in 1 Shampoo and Conditioner scored 4.40 out of 5 stars.

By applying multiple layers to the information and generating multiple data sets from a specific collection of information, our powerful platform provides a wealth of versatility that gets companies to actionable intelligence in minutes and not months. Our clients can aggregate data from multiple sources both structured and unstructured, as well as visualize the data in such a way that any member of the team can move quickly from raw data to valuable insight.


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