Marketing Case Study from Lenovo

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Marketing leadership at Lenovo was receiving insights from each business unit with multiple formats and conflicting analytical approaches, making it difficult to prioritize and act on those insights. 

Stratifyd Solution

• Automate processing of 7 million records

• Single view of insights

• Coloration across business lines

Historical Approach

• Process 9 data sources separately

• Integration of views took weeks

• Rule based approach inaccurate

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