Fortune 500 Consumer Packaged Goods Company

Industry: Manufacturing / Consumer Packaged Goods (CPG)
Department(s): Marketing

Use Case(s): Product Management, Customer Acquisition & Retention, Content Marketing, Precision Marketing

This company uses Stratifyd to analyze consumer feedback, reviews, and sales data to determine whether or not customer experiences are aligned with marketing messaging. They also use Stratifyd to drive product innovation and improve targeted marketing. This data helps them increase customer acquisition and retention.

Leadership

Challenge:

  • Difficulty transforming organizational strategy to consumer-first
  • Difficulty improving global content development and marketing communications across all channels

Solution:

  • Stratifyd brings datasets from different channels together to identify market needs by product and brand
  • Stratifyd analyzes customer feedback to verify whether it matches marketing messaging

Results:

  • Improved content marketing strategies and messaging
  • Enables them to build best practices across all product categories

Analyst

Challenge:

  • The third-party services they were using were expensive and time-consuming
  • Their previous solution could only provide social listening capabilities
  • Difficulty gaining actionable insights from the data available

Solution:

  • Stratifyd fuses their structured and unstructured data in minutes instead of weeks
  • Stratifyd provides an omnichannel view of syndicated consumer reviews and social listening capabilities to provide a 360-degree view of voice of customer

Results:

  • Ability to quickly access over 100 data sets
  • Decreased time spent on data analysis
  • Decreases cost of data analysis
  • Increased analysts' ability to take action on insights