Fortune 500 Consumer Packaged Goods Company


Industry
Consumer Packaged Goods

Department
Marketing

Use Case
Product Management,
Customer Acquisition &
Retention, Content Marketing,
Precision Marketing


Summary

This customer is a personal care corporation that produces mostly paper-based consumer products.

Challenge

  • Legacy solution could only provide social listening capabilities
  • Difficulty customizing global content and marketing communications across all channels


Result

  • Ability to quickly access over 100 data channels
  • Decreased time spent on data analysis by 10X (bold 10X)
  • Improved messaging by echoing previously unknown positive product feedback directly from consumer


Key Take Away

Prevented expensive inventory increase on a high sale, low sentiment product, due to consumer confusion.

Money Saved

Improved Messaging

New Revenue