Kreg Tools

Industry: Manufacturing / Consumer Packaged Goods (CPG)
Department(s): Product

Use Case(s): Product Management

Kreg Tools uses Stratifyd to analyze product reviews from Home Depot, Lowe's, and Amazon. They also use Stratifyd for competitive analysis by tracking trends on social media. These insights are used to improve their products and user experiences.

Leadership

Challenge:

  • Difficulty understanding what customers were saying about their products
  • Limited insights to provide to product managers

Solution:

  • Stratifyd enables self-service analytics for product managers

Results:

  • Shortened the customer feedback loop
  • Improved products and user experiences

Analyst

Challenge:

  • Difficulty gathering insights on customer feedback on over one hundred products across multiple channels
  • They did not have access to the data including reviews from online marketplaces

Solution:

  • Stratifyd brings together data from online marketplaces and social media channels in one place
  • Stratifyd enables them to monitor competitor social media activities to gather critical business intelligence
  • Stratifyd provides the data they need in an easy-to-use, interactive dashboard

Results:

  • Decreased time spent on data analysis
  • Increased analysts' ability to take action on insights