Masco

Industry: Manufacturing / Consumer Packaged Goods (CPG)
Department(s): Marketing

Use Case(s): Product Management

Masco uses Stratifyd to analyze product feedback and conduct competitive analyses. They use this data to improve products and user experiences.

Leadership

Challenge:

  • No team of analysts to provide insights from customer feedback
  • No analytical tools to provide insights from customer feedback
  • Had no solution for analyzing customer feedback

Solution:

  • Stratifyd enables them to analyze customer feedback from social media and product review sites
  • Stratifyd provided the data they needed in an easy-to-use, interactive dashboard

Results:

  • Near real-time insight into market trends
  • Social media and review sites provided feedback needed to validate launching a new product
  • Improved products and user experiences