Masco


Industry
Manufacturing / Consumer
Packaged Goods (CPG)

Department
Marketing

Use Case
Product Management


Summary

Masco Corporation is a manufacturer of products for the home improvement and new home construction markets. Comprising more than 20 companies, the Masco conglomerate operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world.

Time Saved

New Revenue

Better Product


Challenge

  • NO existing team of analytic to provide customer insights
  • NO existing customer analytics tools


Result

  • Efficiently compare marketing and product campaigns to maximize future spend
  • Gained insight to social and review feedback to optimize backlog


Key Take Away

Stratifyd’s insights justified the creation of an entirely new product line launch.