Eric Healy and Jake Darley join Stratifyd’s executive team to accelerate company growth and market position.
Stratifyd – a leading customer experienceanalytics and insights platform – announced today that Toronto-based investmentfirm Georgian expanded its investment in the company leading a $10M Series B3 fundinground. Georgian’s most recent investment enables Stratifyd to accelerate itsproduct roadmap, hire key personnel and expand its presence in emerging verticalmarkets.
To support Stratifyd’s high-growth objectives,the company recently added Eric Healy and Jake Darley to its executive team, asChief Executive Officer and Chief Financial Officer, respectively. Healy andDarley each bring decades of experience working across leading enterprisesoftware, marketing and technology services organizations.
Healy joins Stratifyd from Aura, a GeneralCatalyst and Warburg Pincus-backed cybersecurity organization, where he workedin both general management and sales leadership roles. Eric’s prior experienceincludes a role as President & Board Member of HGGC-backed, MyWebGrocer. Healso served as Chief Executive Officer of Publicis-Groupe owned Rosetta, where he was charged with enhancing Rosetta’sposition as a leading customer engagement and services firm, resultingin placement as an AdAge A-List agency.
Darley joins Stratifyd from Qualtrics, where hemost recently served as COO for North American Enterprise Sales withinEmployeeXM. Darley also built and led the Global Deal Operations organization forRevenue Operations at Qualtrics; his responsibilities spanned Deal Desk,Prescriptive Pricing & Deal Strategy, RFI/RFP Proposal Development, ROIAnalysis and Competitive Intelligence. Prior to Qualtrics, Darley was employedby enterprise work management leader, Adobe Workfront as both Director ofFinancial Planning & Analysis and Director of Finance.
In their respective roles, Healy will define andcommunicate a compelling vision and growth strategy for Stratifyd’s business, allowingthe company to capitalize on opportunities as a leader in the CustomerExperience (CX) software space; Darley will focus on creating operationalefficiencies and financial best practices required to accelerate Stratifyd’sgrowth.
“Stratifyd is at a key phase in the company’sgrowth and bringing in seasoned executives is critical to optimizing verticalexpansion, customer satisfaction, and overall scalability,” said Simon Chong,co-founder and lead investor at Georgian. “Eric and Jake are proven executiveswho have shaped growing companies into market leaders. We’re confident that theirleadership, combined with the appetite for Stratifyd’s best-in-class products,will propel Stratifyd in the customer experience market.”
“In an age of high customer churn rates, it’sundeniable that improvements to the customer experience have a significantimpact on business success; 84% of companies that focus on CX investments experience a corresponding increase in revenue,” said Eric Healy,Stratifyd’s Chief Executive Officer. “Stratifyd best-in-class products andsolution provide data analytics and capabilities that drive improved customerexperiences across myriad industries. I look forward to working with the Boardand the entire Stratifyd team to not only accelerate our growth but our overallimpact in this market.”
Stratifyd’s connected intelligence solution bridges the gap between insights and outcomes through a powerful engine that unifies all structured and unstructured datasources, surfaces hidden themes, and provides actionable intel. Unlike competing solutions, Stratifyd leverages augmented intelligence to apply unsupervised rules to analysis, enabling users to identify the “unknown unknowns” buried within their data. Fortune 500 companies worldwide turn to Stratifyd to optimize medical insights, customer intelligence, brand management, and contact center, product, and employee experiences. To learn more, visit www.stratifyd.com.