Apple vs. Android: The Battle for Brand Loyalty

I’ve had the same iPhone 6 since 2015. It’s been through countless drops, two broken screen protectors, and a battery change.

I’ve known for a while that it’s time for a new phone, but I've been trying to hold out for as long as possible, mainly because I don’t want to spend $800 on the iPhone XR. I recently learned that Google released a new phone that’s only $400. While it’s extremely tempting, I'm an Apple loyalist. So, am I going to end up spending the money on a new iPhone? Probably. But, if a product genuinely works better and has more advanced features, why wouldn’t a consumer choose that one when it’s time to renew a contract?

Most customers choose their team and stick with it. To prove my point, between January 2016 and December 2017, Android customer retention was between 89% and 91%, compared to Apple, which was between 85% and 88%.

I also wondered where allegiances lied in the Stratifyd office. To find out, I took to Slack. I created a poll in our general channel asking what kind of phone everyone had: Apple, Android, or Google. I checked in on the poll a few days later, and I was surprised that Apple dominated in our tech-obsessed office.

You may also like

Cybersecurity in the Digital Age – Why It Matters

According to Forbes, there have been more than 300 publicly reported data breaches involving the theft of...

Learn More

Dear Interactive TV, Please Stay.

With humanlike robots, smart appliances, and smart speakers that listen to your every word, innovation moves at lightning speed...

Learn More

The Importance of CX in Media Streaming

Netflix launched in 1998 as a mail-order DVD service that would have more movies than were available...

Learn More

Ready for a Demo?

Contact us to learn more

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

619 S Cedar St., Suite J
Charlotte, NC 28202