In part II of this series, we took an in-depth look at what QA is, broke down some best practices, and explained how it can affect your company’s customer service. Now we’re focusing on the benefits of QA across the board.
Here are the top five benefits of investing in QA:
1. QA Saves Your Company Money
A faulty product or service can deter customers and decrease your revenue. The longer a bug goes undetected, the more expensive it will be to fix. According to the System Sciences Institute at IBM, it can cost 4-5 times more to fix a software bug after launch than it does during the development process. Bugs can also prevent customers from completing important tasks. If a mobile banking app or website experiences a glitch, it could stop a customer from making a payment. A crash of this magnitude could have long-lasting effects on a company’s reputation.
Employing QA testing throughout your development strategy not only saves you money after the product goes to market but will also improve customer retention.
2. It Increases Revenue
Investing in QA methods and teams means you can sell your product at a higher rate. Salesforce found that 67% of consumers and 74% of business buyers are willing to pay more for a product with a great customer experience. QA shows that you’re focused on delivering a high-quality product to consumers and leading with CX.
3. QA Testing Drives Customer Confidence
By making QA practices a clear priority in software development, you’re sending a message to customers that you're determined to create top-notch products or services. This is extremely important for enterprises focused on delivering quality and forging long-lasting relationships with clients.
4. It Improves Customer Satisfaction
User experiences can make or break companies. If a product or service doesn’t run properly, it can impede on the user’s overall experience, and can result in dissatisfaction and frustration. Harris Interactive reported that 89% of consumers have switched to doing business with a competitor following a poor customer experience.
A positive user experience with no reported problems often results in a happy customer who’s more likely to recommend you to others, boosting your company’s reputation and drawing in more customers. QA testing leads to better experiences, which can mean that loyalty will increase.
5. It Helps Workflow and Efficiency
QA affects more than just your customers. It can also have a positive impact on the workflow and efficiency of your development teams.
A lack of QA practices equals chaos. It can lead to faulty software, panicked communication between teams, and fire drills. Staying organized from the beginning of your development strategy with QA practices will allow your team to work in a more peaceful and productive environment.
Stratifyd’s development teams combine agile methodologies with QA testing. This process lets developers build and deliver small chunks of products on clear, scheduled timelines, allowing teams to consistently test along the way instead of waiting until the very end.
QA testing increases efficiency and productivity in the long run because your team spends more time fireproofing and less time spent firefighting.
When QA methods are an integral part of a company’s business strategy, great things happen. The customer receives a high-quality, bug free product, while your business improves customer satisfaction and grows revenue.
Quality assurance (QA) is one of the most important factors in establishing a positive customer experience and satisfaction.Learn More
In Part I of this series, we introduced Stratifyd’s Lead QA Engineer, Clay Raynor, and touched on our commitment...Learn More
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