Stratifyd Spotlight: Anita Sarkar


Estimated reading time: 5 minutes

Anita Sarkar is the new Director of Engineering Project Management here at Stratifyd. Although she has only been with the team for a few weeks, her warm personality and vivacious spirit brings a new energy to the Stratifyd family.

After spending just a few minutes with Sakar, her confidence and intelligence immediately shine through. Her expert knowledge of technology and engineering is undeniable as she has two undergraduate degrees in Computer Science and Engineering from NIT Durgapur and IIT Delhi and an MBA from Duke University and more than 20 years of experience in the tech industry.

Sakar was familiar with Stratifyd before joining the company from her time working with Fortune 500 companies and their connection to customer analytics.

“Stratifyd is addressing an essential product space,” Sakar said. “Much of my experience is with Fortune 500 companies, which are very passionate about customer experience and understanding the voice of the customer. However, when you have mass amounts of customer data, it can be difficult to filter out the key messages and do something actionable from it.”

Her primary responsibilities are to oversee all major engineering projects and establish best practices, with a goal of creating a roadmap for project management as the company continues to grow.

She’s not only an inspiration to the women of Stratifyd, but also for women in STEM. She has flourished in a male-dominated industry and, through her involvement and advocacy, is paving the way for others to follow in her footsteps.

Sakar is a big advocate for women in the tech and was impressed by Stratifyd’s embracement of women in the field.

“I was really wowed by how passionate Derek [Wang] and the leadership team is about the progression of women in tech and data,” Sakar said. “I’ve been involved in many volunteer efforts to promote women in tech. It’s something I’m very passionate about and it’s exciting to see a tech startup share the same values.”

So far, her favorite part about working for Stratifyd is our company culture.

“I’ve only been here for a short time, but the company culture is very exciting,” Sakar said. “Every person I've spoken to and met with has been very open and welcoming. I already feel like a part of the team.”

Sakar currently lives in the suburbs of Charlotte and has two children, a 10-year-old son and an 18-year-old daughter. When she’s not working, you can find her traveling with her family, learning to play the piano with her son, or volunteering for Srishti of Charlotte, a non-profit cultural group from eastern India. When the kids are away, Sakar and her husband love visiting different national parks around the U.S.

“The Grand Canyon is probably my favorite park,” Sakar said. “It was the first one I ever visited so I guess you can say it was love at first sight. It’s amazing how over a period of time the river can make something so beautiful and detailed. The grandness of it all is humbling.”

Q&A With Anita Sarkar

Q: What’s your favorite thing about living in Charlotte?

A: I feel like Charlotte has just the right balance of everything – the weather, the schools, job opportunities, and variety of entertainment. Having moved from California, the only thing I felt was missing in Charlotte was a tech startup scene and now that’s solved, too! (hint! hint!)

Q: What sparked your interest in Stratifyd?

A: The team seemed so dedicated to continuing to be on the cutting edge of the insights/analytics space. As a consumer myself, I would love for my favorite brands to put my opinion in the center of their business.

Q: What is your favorite brand to follow on social media and why?

A: LinkedIn is one my favorite social media platforms. And as I use the platform, I observe and admire the company and the brand. Jeff Weiner responds to any comments directed to him – customer service at its best. LinkedIn’s senior leaders, i.e. Erica Lockheimer, use the platform as a role model tool by sharing trend-setting company culture and their efforts towards promoting women in technology.

Q: What is on your travel bucket list?

A: I have been fortunate to travel a lot in India, the US, and parts of Europe – from beautiful beaches to mountain ranges and historic cities. I still have a long list pending, but the ultimate one is to travel to Bhutan and Northeast India because it’s pristine, with gorgeous views of the Himalayas.

Q: What’s the best piece of advice you’ve ever received?

A: Not direct advice, but a quote from Thomas Edison: “I have not failed. I’ve just found 10,000 ways that won’t work.” We live in a fast-paced world; it is very easy to get dejected and give up if things do not turn out as expected. It’s important to remind ourselves that patience and perseverance can never be overrated.

Q: What's one thing you can't live without?

A: The first thing that comes to mind is my phone. It’s both amazing and scary how these devices have become embedded in our lives in a relatively short time.

Q: What's the bravest thing you’ve ever done?

A: We moved from Los Angeles to Charlotte at the peak of the financial crisis. It was a multi-dimensional change – a new city, a change in industry from high-tech to financial services, and to top it all off, we had a brand new baby! It was unintentional bravery and overwhelming at the time but I’m glad that things worked out.

Q: Who is your role model and why?

A: I am very inspired by Oprah Winfrey. She is a role model on moving past adversities and fulfilling one’s dreams. And then using her power and influence for the benefit of others.

Q: If you could have one superpower, what would it be?

A: Make all kids fall in love with veggies. That would be good for the kids, the environment, and soooo much less stress for every Mommy and Daddy out there.

Q: One cause that you’re passionate about?

A: Women have come a long way in their roles outside the home in the last two generations. This has been a major shift in family and societal structure, but a lot still needs to be done to keep the needle moving in the right direction. I have been actively involved in employee networks for women in business and technology, and I volunteer with the Cherie Blair foundation that enables female entrepreneurs in developing countries.

P.S. : I have to mention how excited I am that my very first week at Stratifyd, we had a happy hour for women! The leadership support and our male allies are key to getting this right for our generation and future ones!