Stratifyd Spotlight: Jake Canup


Estimated reading time: 4 minutes

Jake Canup is a Sales Development Representative (SDR) here at Stratifyd. He often comes across as calm and collected, but his drive and attention to detail make him an asset to the SDR team.

Canup was born and raised in the Carolinas and received a bachelor’s degree in Business Administration and Marketing from the University of North Carolina at Charlotte (UNCC).

Prior to graduation, Canup was searching for his first full-time opportunity when he found a posting for the SDR position on Hire-A-Niner, an online job board for UNCC students.

“I tried to apply for the position on Hire-A-Niner, but the link didn’t work,” Canup said. “I ended up finding Jeremy Spring [Director of North American Sales] on LinkedIn, expressed interest in the SDR position, sent him my resume, and the rest is history.”

As an SDR, his primary role is to spearhead the sales process and to spark interest and excitement in potential new customers.

“Prospecting new clients is more than doing research and cold calling,” Canup said. “You have to figure out the right people to contact within each company. Our goal is to speak with the people who will benefit most from our platform.”

Although he’s only been on the team for a few months, Canup enjoys contacting companies in the consumer packaged goods (CPG) industry.

“So far, I’ve had the most success with CPG companies,” Canup said. “A leading CPG company's success story really resonates with me and I communicate that story well. Every consumer has bought products that they weren’t satisfied with, and that story shows how our platform can help companies save money and avoid losing customers.”

His favorite part about Stratifyd is the company’s emphasis on both personal and professional growth.

“My main goal right now is to learn and soak up knowledge and experience from Account Executives and the leadership team,” Canup said. “They handle big decisions like a family, making sure they receive company-wide input before moving forward. It’s exciting to see the company evolve in this way, and I can’t wait to see what happens next.”

Canup loves that Stratifyd is in the Queen City, allowing him to stay close to his family and live in a city where you can hike mountains or snowboard during the day and unwind at local breweries at night.

Q&A With Jake Canup

Q: What’s your favorite thing about living in Charlotte?

A: Being right in the middle of everything. I like how CLT is only a few hours away from both the mountains and the beach. I also like how much it's growing – it feels like every part of the city has a different vibe, and I love that.

Q: What sparked your interest in Stratifyd?

A: The growth opportunity and company culture are what attracted me the most. I really appreciate the opportunity to make an impact and have fun doing it.

Q: What is your favorite brand to follow on social media and why?

A: GoPro, their videos are always so cool and keep my attention, which is not always an easy thing to do.

Q: What is on your travel bucket list?

A: Paris and Australia. Paris because I think the food would be amazing and Australia because it just looks absolutely beautiful.

Q: What’s the best piece of advice you’ve ever received?

A: Be quick to listen and slow to speak. If all you ever do is talk then how can you ever have the chance to learn anything?

Q: What's one thing you can't live without?

A: Humor. Life would be so boring and dull if you couldn’t ever have a good laugh with people.

Q: What's the bravest thing you’ve ever done?

A: I tried out for American Idol when I was 18. I’ve always had a little bit of stage fright when singing, but I stepped out of my comfort zone and took the shot.

Q: What’s your spirit animal and why (this can also be a person/role model)?

A: It would have to be a high-flying bald eagle, ‘MERICA!

Q: If you could have one superpower, what would it be?

A: The power to heal because I hate seeing people suffering and in pain.

Q: One cause that you’re passionate about?

A: PTSD awareness. Some of the bravest and strongest people in the world have suffered from this disorder. I have a ton of respect for these individuals, as I have family members in the military, and I understand the toll PTSD can take on a person.