Stratifyd Spotlight: Rob Fisher


Estimated reading time: 5 minutes

After being exposed to the tech, financial services (FinServ), media, and advertising industries, Stratifyd Sales Director of the Northeast, Rob Fisher, is taking his expert knowledge of the sales process across different verticals and applying it to landing Fortune 500 clients.

Fisher began his career in tech working for Bloomberg and Google. While at Bloomberg, he worked in enterprise solution sales for the FinServ industry. A few years later, he joined Google, where he helped create a go-to-market strategy for the marketing solutions sales department.

The experience he gained from the corporate world taught him how to build a rock-solid sales strategy and work well with a team.

“At Bloomberg and Google, you’re a small piece of a big puzzle,” Fisher said. “You have to make sure everyone works well together and they’re in the right mindset for the client to create a win-win situation.”

After spending several years in the Big Apple, Fisher and his wife moved to Chapel Hill, NC, in 2016 and instantly fell in love with the state.

“We originally came down here to be closer to my dad,” Fisher said. “But, with plans of wanting to start a family, we loved everything North Carolina had to offer.”

He was introduced to Stratifyd through a mutual friend who connected him with Account Executive, Paul Bilden. After meeting with Bilden, he was excited by the opportunity to continue working within the FinServ space and helping to solve problems experienced by enterprises for years. He was also attracted to the company because of the impact he could have working for a growing tech startup.

“I was one of the first five employees on the outside sales team,” Fisher said. “I love that I get to make an impact on the company every single day, and the opportunity for growth.”

At Stratifyd, his main responsibilities include the prospecting, qualifying, and negotiating with potential new clients in the FinServ industry. He helps the sales development representatives (SDRs) by providing guidance about which companies they should connect with in the space.

His main goal is to help drive further adoption of Stratifyd within the FinServ space, both locally and internationally. He is excited to see everyone within the company find success through working with CEO, Derek Wang, and the rest of the leadership team, and is confident about how the company will grow in the next few years.

Fisher credits his personal and professional drive to the strong female presence throughout his life. His mother balanced providing for her family while being a trailblazer in the sales department of her company for more than 20 years.

“I admired what she did for us and for her career,” Fisher said. “She’s motivated me to not only work hard, but to also be the best father possible for my baby girl.”

When he’s not working, you can find Fisher watching the New Jersey Devils and spending time with his wife and daughter.

“Right now, the focus is all on the little one,” Fisher said. “My wife and I are working hard to make sure everything we’re doing is going back to her and her future.”

Q&A with Rob Fisher

Q: What’s your favorite thing about living in North Carolina?

A: Although I live in Chapel Hill, I enjoy Charlotte immensely. The city has a vibrant atmosphere with a booming tech industry. Charlotte introduces a perfect amount of southern charm into a metropolitan city while offering plenty of restaurants and bars in local neighborhoods that are a short walk or lime bike away.

Q: What sparked your interest in Stratifyd?

A: I was originally introduced to Stratifyd by Jack Oakes at UNC Kenan-Flagler. I shared my post-MBA career and leadership aspirations with Jack, and he said, “You know Rob, it sounds to me that in 20 years you want to be similar to a friend of mine, Paul Bilden (Stratifyd’s executive sales leader). You should connect with Paul and share your story.” Paul and I blocked off 20 minutes later that week to connect, and we immediately connected on both personal and professional levels (side note: 20 minutes turned into 2 hours).

After a number of years in New York City with Bloomberg and Google, I was enthralled at the prospect of joining an up-and-coming technology company in North Carolina where I can help solve complex challenges that Fortune 500 enterprises and big financial service companies are tackling. After individually meeting our CTO, Kevin O’Dell, CRO, Brad Fleeman, and CEO, Derek Wang, I recognized that the leadership team was fully in sync on Stratifyd’s product and growth strategy. I knew the company was on the verge of great success and I was immediately ready to join the ride.

Q: What is your favorite brand to follow on social media and why?

A: I wouldn't say I have a favorite brand, but I enjoy following golf and hockey Twitter and Instagram accounts.

Q: What is on your travel bucket list?

A: Thankfully, my wife Anya and I have been able to tackle quite a bit of travel before welcoming our little girl, Lara, earlier this year. We have traveled to Ukraine, Australia, and Tanzania in recent years. Our goal is to visit Italy in 2020!

Q: What’s the best piece of advice you’ve ever received?

A: I recently received a great piece of advice: You can’t do it alone, but you have to do it by yourself.

Q: What's one thing you can't live without?

A: Hockey. I’ve been a die-hard New Jersey Devils fan since I was a child. I’ve played the sport for most of my life with an unfortunate hiatus recently after moving to North Carolina and finding the game of golf. Thankfully, the NHL Playoffs have been very entertaining this year!

Q: What's the bravest thing you’ve ever done?

A: Becoming a father. Hands down.

Q: What’s your spirit animal and why (this can also be a person/role model)?

A: After a bit of research online, apparently, it’s a butterfly due to my ability to go through important changes with grace and lightness. Who knew?

Q: If you could have one superpower, what would it be?

A: Teleportation. I can see this being very useful for me at Stratifyd as a remote employee in Chapel Hill that covers New York and Toronto, while providing plenty of entertainment on the weekends to quickly go through my bucket list!

Q: One cause that you’re passionate about?

A: Education. Every person should have a positive, supportive learning environment whether they’re a child, teenager, or young adult.