Estimated reading time: 5 minutes
Over the last few years, Stratifyd has quickly grown from a technology and brand perspective. One of our Graphic Designers, Stephani Rosenstein, has played an instrumental role in helping to evolve Stratifyd’s brand with her West Coast spirit and clean, corporate design style.
Rosenstein was born and raised in San Fernando Valley, CA, and found her love of art at a very young age.
“I was an Arts and English kind of kid,” Rosenstein said. “When I was old enough, I loved working with acrylics and charcoal, but you could mainly find me doodling with a pencil.”
After high school, she enrolled at the Art Institute of Laguna Beach for a year but had to drop out to work full-time. Rosenstein worked in an office setting for a few years, until she developed carpal tunnel and couldn’t complete the tasks required for her role. However, this unfortunate situation opened a window that led back into the art world.
“My job was willing to retrain me to do something else, I just needed to figure out what that was,” Rosenstein said. “I told them I’ve always known what I wanted to do: Be an artist.”
Rosenstein began taking graphic design classes at a technical school and never looked back. She spent the next 10 years working as a graphic designer before returning to school for her bachelor’s degree.
It’s easy for Rosenstein to be inspired by everything around her. While many people view advertisements as an intrusion into their daily lives, she sees them in a completely different light. She often catches herself analyzing commercials and ads, trying to figure out how a look was achieved or how different fonts work together.
“Being a creative isn’t something you can just turn on and off,” Rosenstein said. “It’s funny, my family actually gets annoyed with me sometimes when we go out together. We’ll go to a restaurant and I'll instantly analyze the menus design style. When the server comes to take our order, the first thing that comes out of my mouth is, ‘Why would you use that font?’”
She moved to Charlotte from San Diego in 2017 to be closer to her younger brother and nephew. As she was searching for the perfect job, she found Stratifyd.
“For me, it was about the company culture,” Rosenstein said. “I love my team and I get along with everyone in the office. The leadership team trusts me to do the job they hired me for, and that goes a long, long way.”
As lead Graphic Designer, she’s responsible for transforming design ideas into realities by taking our simple design style and elevating it for a polished look. Her goal is to one day be in an Art Director role to help maintain a cohesive look for the brand.
“It’s really amazing to see how we’ve progressed so far,” Rosenstein said. “Now we have Julie Dufour [Graphic Designer], and she’s continuing that process. She’s taking some of the work I've done and creating an even more dialed-in brand look with her illustrative style.”
When Rosenstein’s not working or freelancing for long-time clients, you can find her playing online games like World of Warcraft, hanging out at her brother’s aircraft hangar, or at heavy metal concerts with friends.
Q&A with Stephani Rosenstein
Q: What’s your favorite thing about living in Charlotte?
A: Being close to my brother and nephew.
Q: What sparked your interest in Stratifyd?
A: I love how the company treats its employees with respect. They hired me to do a job and they trust me to do that job. That’s huge. A company that respects its employees has employees that respect the company and want to go above and beyond for that company.
Q: What is your favorite brand to follow on social media and why?
A: I love following Geico advertising. They always have several different campaigns going at once and they’re always funny.
Q: What is on your travel bucket list?
A: I would love to visit Australia someday. Or China – I love the culture.
Q: What’s the best piece of advice you’ve ever received?
A: Early is on time and on time is late.
Q: What's one thing you can't live without?
A: My animals. Life is exponentially better with furry friends.
Q: What's the bravest thing you’ve ever done?
A: You mean like running into a burning building to save a litter of kittens? Thankfully, I’ve never really been put in a position where I’ve needed to do anything like that. Sometimes it feels like the bravest thing you can do is survive what life throws at you and face it head on.
Q: What’s your spirit animal and why (this can also be a person/role model)?
A: Probably a mama bear. I am independent and a protector of my family. I’m pretty grounded and sometimes need to hibernate to recharge.
Q: If you could have one superpower, what would it be?
A: Flying. It would cut so much time off my commute!
Q: One cause that you’re passionate about?
A: Brain Injury Awareness. People who have survived brain injury fall through a lot of cracks in the system. They don’t qualify for a lot of resources because a brain injury does not qualify as an Intellectual Development Disability. Brain Injuries are different for each survivor. Sometimes it looks like a physical disability and sometimes manifests as mental illness and can be difficult for medical professionals to categorize in terms of what benefits they should receive and from whom. And quite often no one will accept them for treatment because of that. This puts an incredible strain on the survivors who are suffering and their families who are struggling to care for them.
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