Stratifyd – the preeminent connected intelligence solution empowering organizations to bridge the gap between insights and outcomes – recently announced that it added seasoned healthcare executive, Don McDaniel, as a company advisor. McDaniel’s diverse background launching, rehabilitating, and advising organizations across the entire healthcare ecosystem deepens Stratifyd’s industry-leading healthcareCX practice.

The founder and CEO of Canton & Company, McDaniel brings nearly 30 years of experience empowering healthcare businesses – including hospitals, health service providers, technology vendors, and insurance companies – to accelerate innovation and growth. A noted industry thought leader among physicians and business leaders alike, McDaniel has contributed to the development of substantive health policy and regulatory initiatives both at the state and federal levels.He’s also a seasoned board member, executive advisor, and investor whose thought leadership has been featured in nationwide publications and speaking engagements for GE Healthcare, McGuireWoods, athenahealth, and other leading institutions.

In his advisory role at Stratifyd, McDaniel will provide counsel and subject matter expertise to help inform services, product innovation, and thought leadership that Stratifyd’s team will leverage to improve business outcomes for healthcare-focused customers.

“According to the Harvard Business Review, improving customer experience isa top priority for nearly 60% of healthcare industry executives and it’s Stratifyd’s job to provide them with the solutions they need to achieve that goal,” said Eric Healy, CEO for Stratifyd. “Adding Don to our team enables us to ‘deepen our bench’ with a subject matter expert who has a wealth of experience into the challenges facing healthcare organizations – and how to turn those challenges into opportunities. We look forward to drawing on his thought leadership to ensure we’re providing our customers with the strategies, technologies, and innovation necessary to improve customer experiences and win in the marketplace.”

“Consumers increasingly crave convenience and choice when making decisions about their health,” said McDaniel. “Stratifyd positions healthcare organizations to stay ahead of these demands through deep intel, and to become laser-focused – better yet, obsessed – with customer experience. It’s an exciting time to join Stratifyd as company advisor and I look forward to helping customer-obsessed executives drive better outcomes through the platform.”